Channels: Education Program

Guides student and education discount programs as an acquisition channel. Targets students and educators; common for SaaS, dev tools, and productivity apps. ~65% of students who use professional tools in school continue using them in their first jobs—education discounts are long-term customer acquisition, not just revenue loss.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and pricing.

Identify:

1. Product type: SaaS, dev tool, design tool, productivity
2. Student fit: Is your ICP or future ICP student-aged?
3. Discount structure: First-time vs renewal; % or fixed
4. Verification: .edu, student ID, third-party (SheerID, UNiDAYS)

Education Program vs Other Channels

Discount Structures

Example: 30% off on registration day; 15% off on renewal. Align with discount-marketing-strategy for financial guardrails (LTV:CAC, qualification criteria).

Verification

When to verify: At registration (recommended when discount applies at signup) or at checkout. Registration-time verification = single decision point; user claims discount where they convert.

Placement Priority

Principle: When discount applies at registration, core placement is registration flow. Pricing page and homepage support discovery. Standalone page only if needed for SEO or ads—avoid duplication when persona pages (e.g. "for students") already exist.

Page Strategy

See startups-page-generator for page structure when a standalone education page is needed; pricing-page-generator for Special programs section.

Implementation Flow

1. Define discount: First-time %, renewal %; align with pricing-strategy, discount-marketing-strategy
2. Choose verification: .edu (instant) vs SheerID/UNiDAYS (broader, automated)
3. Placement: Registration (P0); pricing page (P1); homepage banner (P1); standalone page (P2 if needed)
4. Graduation transition: Plan how students convert to full price when eligibility ends
5. Track: Student signups, conversion rate, LTV of student cohort

Best Practices

• Low friction: .edu = instant; ID upload = clear requirements; third-party = one-click verify
• Abuse prevention: Revoke if ineligible; annual re-verification; limit per person
• Messaging: "We've been there"; "Grow with us"; social proof ("X students use [Product]")
• Graduation: Email before expiry; offer transition discount to full plan

Output Format

• Discount structure (first-time, renewal)
• Verification method
• Placement (registration, pricing, homepage, standalone)
• Page strategy (embed vs standalone)
• Related skills for execution (pricing-page, startups-page, top-banner, discount-marketing)

Related Skills

• discount-marketing-strategy: Discount structure, financial guardrails; education is a campaign type
• pricing-strategy: Base price; education discount applies on top
• pricing-page-generator: Special programs section; Student tier or block; placement P1
• startups-page-generator: Standalone education page when needed; same structure for startups + education
• top-banner-generator: Homepage banner "Students: X% off"; placement P1
• landing-page-generator: /student-discount landing page when used for SEO or ads
• signup-login-page-generator: Signup is P0 for student discount; discount block, verification at registration
• use-cases-page-generator: "For students" use case; avoid duplicate "for students" page