Brand Emotion Skills

Skill system for the book Brand Emotion: Shaping Brand Emotion with AI through the 4E Strategy.

Core Workflow

Research (S01-S03) -> Synthesize (Skill 00) -> Strategy (Skill 01-20) -> Report

Modules

1. Research Entry

Load references/Skill 00_品牌调研统一入口.md first for any task. It:

• Accepts brand name, industry, market, task goal, and research mode (basic/deep/specialized)
• Dispatches base research modules (S01-S03)
• Outputs a structured research draft for downstream strategy skills

2. Base Research Layer

Load these based on task type:

• references/Skill_s01_品牌与赛道基础调研.md — Brand facts, competitor landscape, industry trends (always load first)
• references/Skill_s02_用户与传播情绪调研.md — User reviews, social media sentiment, crisis signals (load for user-facing tasks)
• references/Skill_s03_专项场景深度调研.md — Founder IP, store/spatial, B2B decision chain (load for specialized scenarios)

3. Core 4E Strategy Layer

Load in order after research is complete:

Load references/Skill_01_品牌情绪4E战略框架_优化版.md for the complete 4E framework overview (Explore, Establish, Engage, Evaluate).

4. Methods & Resources

Load on demand:

• references/Skill_04_品牌情绪词库与分类_优化版.md — Emotion vocabulary and 4-type brand classification
• references/Skill_05_AI提示词模板库_优化版.md — Prompt templates for analysis tasks
• references/Skill_06_竞品情绪分析与差异化_优化版.md — Competitor emotion mapping and white-space identification
• references/Skill_09_品牌情绪类型诊断_优化版.md — Diagnose brand emotion type and match strategies
• references/Skill_10_情绪内容创作指南_优化版.md — Convert emotion positioning into content language and narrative style

5. Scenario Applications

Load the relevant skill based on task:

Reference Guides

• references/品牌情绪Skill目录.md — Full module catalog and relationships
• references/品牌情绪Skill使用说明.md — Detailed usage instructions with task-specific paths
• assets/茶颜悦色品牌情绪分析报告.pdf — Sample brand emotion report (reference for output quality)

Common Task Paths

Brand Emotion Positioning

S01 + S02 -> Skill 02 -> Skill 03 -> Skill 01

Content & Social Media Strategy

S02 -> Skill 10 -> Skill 15

Competitor Analysis

S01 + S02 -> Skill 06 -> Skill 03

Crisis Management

S02 -> Skill 14 -> Skill 15

Founder IP

S01 + S02 + S03 -> Skill 19

Store / Service Experience

S01 + S03 -> Skill 12 or Skill 20

Report Output Guidance

To generate a formal brand emotion report:

1. Use Skill 00 to synthesize all research into a unified draft
2. Execute core 4E skills sequentially (02, 03, 07, 08)
3. Add scenario-specific skills as needed
4. Structure the report as:
• Executive summary (1-page)
• Brand & industry scan
• Competitor emotion mapping
• User sentiment analysis
• Emotional positioning & anchors
• Touchpoint strategy
• Growth/ROI assessment
• Risk & next steps
5. Include visual elements: info cards, competitor matrices, timelines, journey maps

Key Principles

• All judgments must be evidence-based; mark confidence levels for all conclusions
• Distinguish facts, inductions, and speculations explicitly
• Label evidence gaps clearly — never substitute speculation for research
• Always cite sources and timestamps for data points
• Skill 00 output should be report-ready with chapter structure and visual asset suggestions